The chaos caused by traffic flow and parking at Formby beach, especially on summer and bank holiday weekends, has been growing year on year for the past decade.
The vast majority of visitors make no contribution to the local economy and deposit huge amounts of litter which has to be cleared by volunteers.
Meanwhile, their often illegally parked cars block beach access roads and private driveways as well as disrupting public transport services. Last spring Sefton's Labour council ordered yet another three-month traffic flow survey to address the blindingly obvious.
Formby Conservative Borough and Parish Councillor believe the solution lies with adequate matrix signing on the A565 bypass and the provision of vastly increased off-road parking, by opening up neighbouring fields.
Decisive action is urgently needed.